Assembly of European Horticultural Regions


Europe is renowned for its rich and diverse food culture, combining tradition and innovation, and for its high production standards in terms of food safety and the environment. The promotion of fruit and vegetables in particular plays a key role in raising awareness of diversity, taste and health benefits.


  • In July 2021, in the context of the revision of the EU Promotion Policy and the ongoing discussions on the draft 2022 Annual Work Programme, AREFLH and other agri-food sector organisations, which are members of the Civil Dialogue Group on Promotion and Quality, released their common vision on those two important files for the sector. Read the joint statement



AREFLH is committed to increasing the visibility of fruit and vegetables, to defend their benefits through various channels and initiatives.



AREFLH is a member of the AIAM5 platform, the global alliance for the promotion of fruit and vegetables. AIAM5 aims to create a strong international network to promote and support efforts to increase fruit and vegetable consumption. It provides its members with up-to-date information, support resources and other communication tools to help members harness and communicate their shared messages and experiences effectively and efficiently.





On theTwitter account AREFLH shares its profound belief of the importance of F&V in our lives and for our health. The association uses this social media to post recipes, health benefits and more in order to remind us all to eat at least 5 fruit and vegetables a day.



AREFLH has published a recipe book that gathers delicious preparations based on the emblematic fruits and vegetables of our member regions. Discover the recipe book.



From 2007 to 2018, AREFLH has highlighted a large number of food promotion and education actions implemented in its European regions thanks to the publication of the Regio'Com guide. These 4 guides (published in 2007, 2015, 2015 and 2018) have helped to highlight the richness and diversity of fruit and vegetables to the general public, but have also inspired international actors in the promotion of F&V for their own campaigns.

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