Assembly of European Horticultural Regions

Promotion

Europe is renowned for its rich and diverse food culture, combining tradition and innovation, and for its high production standards in terms of food safety and the environment. The promotion of fruit and vegetables in particular plays a key role in raising awareness of diversity, taste and health benefits.

 

AREFLH is committed to increasing the visibility of fruit and vegetables, to defend their benefits through various channels and initiatives.

 

THE AIAM5 PLATFORM

AREFLH is a member of the AIAM5 platform, the global alliance for the promotion of fruit and vegetables. AIAM5 aims to create a strong international network to promote and support efforts to increase fruit and vegetable consumption. It provides its members with up-to-date information, support resources and other communication tools to help members harness and communicate their shared messages and experiences effectively and efficiently.

 

multitude fruit and veg

 

EU PLATFORM ON DIET, PHYSICAL ACTIVITY AND HEALTH

Since 2007, AREFLH is a member of the EU Platform on Diet, Physical Activity and Health. Each year, we engage in various actions with the Platform to encourage the public to consume more fruit and vegetables. Read more about our actions for the EU Health Platform.

 

REGIONAL RECIPE BOOK

AREFLH has published a recipe book that gathers delicious preparations based on the emblematic fruits and vegetables of our member regions. Discover the recipe book.

 

GUIDE TO F&L PROMOTION ACTIONS

From 2007 to 2018, AREFLH has highlighted a large number of food promotion and education actions implemented in its European regions thanks to the publication of the Regio'Com guide. These 4 guides (published in 2007, 2015, 2015 and 2018) have helped to highlight the richness and diversity of fruit and vegetables to the general public, but have also inspired international actors in the promotion of F&V for their own campaigns.

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