REGIOCOM, a european network of regions

Promotion – Communication

REGIOCOM, promotion of F&V in european regions

AREFLH has recently edited the 2012 version of the Regio'Com guide on the main and most relevant actions of promotion of F&V in our 26 membre regions (in France, Belgium, Spain, Italy, Portugal and Greece)

Browse the guide in its online version

Download and save the pdf version

Other languages (pdf): italiano, français, español.

See the pdf-powerpoint presentation of the guide (english)

Food education and raising awareness of the consumers play a role more and more important in the occidental society of the industrial nations where lifestyles are in full evolution.

We can only regrettably notice the increase of the pathologies due to a bad alimentation, such as the cardiovascular diseases and those provoked by the development of the obesity as well at the young people as at the adults.

Consuming more often fruit and vegetables has become a public health issue to fight these pathologies but also to prevent others, such as cancer.

The missions of AREFLH's member regions meet these essential point seen above : working on the modification of the food habits, promoting the Mediterranean diet by important information campaigns but also by concrete actions onthe field.

The educational farms are an original example, in selected and trained farms, where the young people and their professors can discover, by a practical and educational course, the reality of products, their characteristics and their qualities.
They constitute an effective interface between the theoretical school teaching and the typical, environment-friendly productions as well as the realities of the agriculture and the rural world.
They are a key link of the food education because they allow the young generations to experiment by themselves the fruits and vegetables ways of production and to discover the range of tastes and manners of the productions. They favor the awareness of the alimentation essential role for the health.

Finally, the objective is to create, through the school, relationships between the producers and the young consumers, allowing them to rediscover the cultural and ecological values of the agriculture but also the rural world.

The regional experiences presented in this practical guide participate in the same objective:
• Sabor y Salud to Valencia, the APRADINA program in Andalusia, the Fruinaria fair in Catalonia for Spain.
• La Route de la Noix en Limousin, Bien Manger en Normandie, the SISCA fair in Toulouse in Midi-Pyrénées.

By their variety and their complementarity, they represent a unique experience, which is rich in information and in perspectives of progress.

The consumers' expectations of natural, authentic products, which allies pleasure and greater well-being, are in the heart of the public health policy defended by the European Union.

By conjugating our experiences and our means, we have to join completely this evolution.